Atlas claimed that they did not build his body. He tried many forms of exercise initially, using weights, pulley-style resistance, and gymnastic-style calisthenics. Angelino, as he was also called, moved to Brooklyn, New York, in 1904, and eventually became a leather worker. Hogue.Ĭomic book ad from 1949 featuring Charles AtlasĪngelo Siciliano was born in Acri, Cosenza, on October 30, 1892. was founded in 1929 and, as of 2020, continues to market a fitness program for the '97-pound weakling' (44 kg). In 1929, Tilney sold his half of the business to advertising man Charles P. The duo ran the company out of Tilney's home for the first six months. He marketed his first bodybuilding course with health and fitness writer Dr. He took the name 'Charles Atlas' after a friend told him that he resembled the statue of Atlas on top of a hotel in Coney Island and legally changed his name in 1922.
Ītlas trained himself to develop his body from that of a 'scrawny weakling', eventually becoming the most popular bodybuilder of his day. Charles Atlas (born Angelo Siciliano Octo– December 24, 1972) was an Italian-born American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness it has been described as one of the longest-lasting and most memorable ad campaigns of all time.
